About

A critical investigation into how packaging design, language, and visual hierarchy can manufacture trust while masking legal deception. Using Fibre One as a case study, the project reveals how brands use cognitive biases and selective comparisons to influence perception, and highlights the shared responsibility between designers and consumers to question these tactics.

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I explored the depth of personal branding and learned how to translate complex design and psychology concepts into language that’s genuinely accessible, creating a tone-of-voice guide that was written with my project goals and audience in consideration. Alongside this, I navigated a range of technical challenges in motion graphics, editing, and filming setup, which pushed me to problem‑solve on the fly to meet strict deadlines and refine my production workflow. Altogether, the project strengthened my ability to communicate ideas simply and clearly without losing nuance.