Year

2025

About

A campaign that challenges mainstream theatre by exposing the gap between its inspirational messaging and its real‑world practices. ‘The Stage’ reframes performance as an ethical, inclusive space where anyone can step into their dream role (no audition required), while also contributing to Melbourne’s rich busking culture.

I learned how to use multimedia in a way that supports clarity rather than overwhelming it, and how to design for a niche audience by actually listening to them. Interviewing people and collecting anecdotes shaped the creative direction, strengthening my ability to design for specific communities with intention and respect.